The 90s called — and it wants its makeup back. Dark lips, smoky eyes, barely-there skin. Raw. Unapologetic. Effortlessly cool. The good news? You can recreate the entire look with a fully vegan, cruelty-free routine that performs as hard as it looks. Here's exactly how to do it, step by step.
Step 1: Prep Your Canvas
Great 90s makeup starts with clean, hydrated skin. Cleanse, moisturize, and let your skin settle before you touch a single product. The 90s look is lived-in — not cakey. A light, breathable base is everything.
Pro tip: Skip heavy foundation. Spot-conceal only. Let your skin show.
Step 2: The 90s Smoky Eye
The signature 90s eye is dark, smudged, and intentional. Think deep charcoal, rich brown, and a smoked-out lower lash line.
Dark Storm — charcoal, smoke, intention.
Khol, smudged like you meant it.
What you need: Eyeshadow Palette - Dark Storm
- Prime your lids — use a nude base shade across the entire lid to lock color in place.
- Lay your base — sweep the lightest nude shade across the lid with a flat eyeshadow brush.
- Go dark in the crease — use a small fluffy blending brush to pack the deep charcoal and dark brown matte shades into the crease and outer corner.
- Smudge the lower lash line — use the darkest shade and a thin brush or fingertip to smoke out the lower lash line.
- Blend. Blend. Blend. — the 90s eye is seamless, not harsh.
Step 3: Define Your Brows
Strong, defined brows anchor the whole look. Fill in with short, hair-like strokes. Keep them bold but natural — not drawn on.
Step 4: The 90s Lip
This is the moment. The 90s lip is dark, matte, and perfectly defined. Choose your shade based on your vibe:
- Dark Cherry — the quintessential 90s lip. Deep, vampy, iconic. Shop Matte Lip Stain - Dark Cherry
- Dark Sienna — warm, earthy, and effortlessly cool. Shop Matte Lip Stain - Dark Sienna
- Twilight — deep plum with serious attitude. Shop Matte Lip Stain - Twilight
How to apply:
- Line your lips with Automatic Lip Liner — Power Trip — slightly overline the cupid's bow for that 90s shape.
- Fill in the entire lip with liner as a base.
- Apply your Matte Lip Stain directly from the applicator, pressing into the liner.
- Blot once with a tissue. Press color back in. Done.
Deep plum, matte, unapologetic — the decade’s signature.
Step 5: Set & Go
The 90s look doesn't fuss. A light dusting of translucent powder to set, a coat of mascara, and you're out the door. No highlighter. No contour. Just skin, smoke, and a killer lip.
The Full 90s Look — All Vegan, Zero Compromise
Every product in this routine is 100% vegan and cruelty-free. Because looking this good shouldn't cost the earth.
🖤 Stack your routine and save — Buy 3, Get 1 FREE on The Icons.
Shop the 90s Look
Luxury Matte Lipstick — the texture that made the decade.
The full look lives in the makeup edit.
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