Beauty Playbook — The Match

Find Your Perfect Vegan Foundation Shade in 2 Minutes

Shade Finder Hero — Reference Edit

Finding your foundation shade shouldn't feel like a gamble. Too pink, too orange, too light — we've all been there. That's why we built the Brick & Balm Shade Finder — a fast, no-guesswork tool that matches you to your perfect vegan foundation shade based on your actual skin tone, undertone, and finish preference.

No testers. No store lighting. No mistakes.

Why Shade Matching Is Hard (And How We Fixed It)

Most foundation shade guides are built for a handful of skin tones. Ours covers the full spectrum — from the lightest porcelain to the deepest espresso — with undertone matching built in. Whether you run warm, cool, or neutral, the Shade Finder accounts for it all so your foundation disappears into your skin the way it's supposed to.

What the Shade Finder Asks

The quiz takes under two minutes and covers:

  • Your current skin tone range
  • Your undertone (warm, cool, or neutral)
  • How your skin reacts to sun exposure
  • Your preferred finish — matte, satin, or dewy
  • Your coverage preference

Based on your answers, we'll match you to the exact shade from our vegan, cruelty-free foundation lineup.

Foundation shade gradient from porcelain to espressoThe full spectrum — porcelain to espresso.

Take the Shade Finder Quiz

→ Find My Shade at Brick & Balm

Shop Vegan Foundation by Shade

Already know your shade? Browse our full vegan makeup collection and shop foundations, concealers, and more — all 100% vegan and cruelty-free.


Build the Ritual

Find your shade — two minutes, no guesswork. →

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